Branding • UI/UX

hopon

HopOn is a scooter-based transportation app designed to make getting around town simple, efficient, and stress-free. With a dynamic and approachable tone, the brand emphasizes speed, convenience, and ease of use, allowing riders to focus on their journey rather than the logistics of transportation. During development, the app faced usability challenges in onboarding, account management, and navigation. Through task-based user testing and targeted feedback, the I've identified key issues and implemented repeated design improvements. These updates enhanced feature visibility, simplified navigation, and created a more intuitive overall user experience.
Order of Projects Shown: Onboarding, Start Ride, App Icon, Marketing

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