As a Digital Creative Designer at Bass Pro Shops, I delivered efficient, high-quality design solutions within a fast-paced environment while maintaining strong cross-functional communication. In this role, I collaborated with a range of stakeholders, including White River Marine Group, Cabela's, Bass Pro Shops’ proprietary brands, Bass Pro Partners, and NASCAR.

My responsibilities included designing responsive sitelets, creating promotional graphics for sales and events, and developing a variety of assets to support diverse campaign initiatives. Additionally, I contributed to special projects that extended into branding, print, and broader design efforts.

I've created hundreds of social media assets across mutliple platforms and mulitple brands under Bass Pro Shops. Many of the social assets I've created were designed to promote campaigns, increase brand awareness, promote key marketing initiatives, and communicate with Bass Pro Shops and their partners customers.

I designed marketing emails for brand-specific, seasonal initiatives and co-op partnerships. Each email was designed to support campaign goals by strengthening brand consistency and driving customer engagement, while contributing thousands of dollars in revenue.

Bass Pro Shops partnered with SMX and will be hosting the SMX final at Thunder Ridge Nature Arena. This UI/UX project involved creating a sitelet at different breakpoints as well as working with a developer to develop the customer journey as they move on the page.

Wonders of Wildlife (WOW), is a museum and aquarium located at the original Bass Pro Shops in Springfield, MO. We launched a high-visibility annual campaign to encourage visitors to vote for WOW as America's Best Aquarium. I created a variety of campaign-driven assets, including billboards, digital displays, and print materials.

In 2024 Bass Pro Shops & MPW had merged. Since then, the digital team at Bass Pro had taken creative ownership of the site, promotion creative, and overall MPW creative. MPW has an online digital flyers where customers can actively shop as they go through the digital flyer. I've build a few of these flyers but had also created different creatives for promotional needs that MPW has throughout the year.

Bass Pro Shops has many events that they sponsor every year. Two of the biggest events they sponsor is the Bassmaster Classic and Redcrest. Both are big fishing events, where I've created digital assets on the site and social media platforms. Bass Pro Shops also have pro anglers join/win tournaments throughout the year and I’ve been able to create their winning creative.